The Sony Reader seems to have found a nice way to get an edge over the Amazon Kindle. While they may both be good devices, it is hard to really think that they are really hitting the mainstream market. However, it seems that Sony may soon be changing that fact with the introduction of the Sony Reader into Target stores. As of now, the Sony Reader PRS-505 is available at Target at both retail locations and online. The Reader retails for $299.99 and for a limited time will come with a coupon for a copy of “The Other Queen” by Philippa Gregory.
Also as you would expect, in addition to the Reader, Target will also be stocking a complete line of accessories to include prepaid cards for the book store, extra USB cables, power adapters, as well as book lights and covers. I would not say that this will make the Sony Reader the clear winner in the ebook market, but it certainly will help to put them in the minds of some non-geeks. Up till now, it seemed that Amazon and its Kindle had been pulling ahead thanks to the always available bookstore, but the battle for ebook supremacy may come down to the retail market and a nice end cap display.
Product [Target]
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