Getting ready to show off their version of an electronic paper at a trade show today in San Diego, Plastic Logic’s yet unnamed device may just be a needed boost for the floundering newspaper industry. The device continually updates wirelessly, and can store content from newspapers, magazines, books, whatever...hundreds of pages worth. It has a screen that is about 2.5 times the size of the Kindle, yet it only weighs about 2 ounces more, and is actually thinner than the book reader.
Some are thinking newspapers will really like the E-newspaper, since with it, they would be able to know who is reading their material. As is, they have no clue who is picking up a copy out of the newsbox on the street...or what articles they are reading when they do. Also, with the E-newspaper, those placing ads would better know their target audience. (ding ding ding....can you say more revenue?) No real details are out yet about which papers would be involved with the reader, or exactly how interactive the reader itself will be.
The reader is set to go on sale early next year. No price has been given for the product at this point. Guess we’ll have to wait and see if any leaks appear after the show.
Read [NYTimes]
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