Bill Gates and Jerry Seinfeld are back with their second ad in Microsoft’s new campaign. The first one was kind of lackluster in my opinion, not just because it had nothing to do with Windows and Microsoft products, but because it really wasn’t even all that funny.
The second spot in the series, which involves Jerry and Bill moving in with “real” people in order to connect with them is at least funnier, but it’s still “all about nothing” and doesn’t do anything to convince me that Vista or anything else that Microsoft makes is any good.
If Microsoft really want’s to compete with Apple’s Mac guy and PC guy ads, they’re going to have to realize that their ads can’t just be funny--they have to also give people reasons to use their products, whether that’s through pointing out features that the Mac doesn’t have or talking about Windows Media Center. I realize that Seinfeld built his career on a show that was “all about nothing”, but that’s not going to work for an advertising campaign.
Check out the combined two-part ad below…
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